The ways in which brands and businesses promote their services and products has changed drastically in the past few years. More significantly, ad spending has seen a significant uptick. In addition, with the global pandemic dominating the way we live and work, everyone’s focus has shifted to a more digital platform.
Online is the place for companies to grab the attention of their target audience. Analyzing trends in ways to better advertise your business are at the forefront. With video marketing, you can develop strategies that will maximize your reach, increase visibility for more sales, and ultimately, grow your profits.
Streaming digital content is an area that will continue to evolve, so understanding the reach and frequency of your advertising campaigns is important to ensure how well it is working.
What strategies will be the most effective at bringing in more viewers? Video is an essential marketing tool you need to take advantage of now. YouTube ads dominate the way people consume content. Here are some of the best video marketing strategies you can use to expand your ad reach for the new year.
Setting Your Advertising Goals
The first and most crucial part of your video marketing strategy is determining your business objectives. Of course, expanding advertising reach is one part of your goal, but there are other various targets that your business should strive for, including:
- Conversion rates – utilizing video platforms as a medium to tap into the emotional reasons that people will convert.
- Education – informing and educating potential customers with video is an excellent tactic and should be considered in your strategy.
- Engagement – captivating your audience with video provides a more interactive experience to draw their attention.
Video marketing is the best way to develop brand awareness and enhance your social marketing. However, your business needs to ensure that taking steps to oversee the content is powerful enough to attract your audience.
Advertising for Expansion
There are plenty of methods that will work to help expand your ad reach. Some of the most effective tactics that you should include within your strategy are:
- Links – registering your business on all sites that can share your information within your region is helpful to ensure you show up in search results. Utilizing links is another way of using Search Engine Optimization (SEO), and your ranking is crucial to ensure that your business pops up at the top of the search bar.
- Collaborations – do not underestimate the help that other businesses can give you. Working with related companies to combine and sell services or products is a great way to expand your audience since they will already have the exact customers you are looking for, and growth is all but guaranteed.
- Sponsorships – opportunities for sponsors are everywhere these days in the digital world. Your brand can find ways to be displayed with a logo or a short ad in video form. It can also utilize and easily monetize products or services on your YouTube channel with Geniuslink’s YouTube link shortener, and you can easily track and analyze your reach.
- Radio/Podcasts – jingles can be like earworms and get stuck in your head, but they are a fantastic way to promote your business. Being featured in radio and podcasts in other ways can also help. For example, if your company has a new product or service coming up, you can use a radio or podcast to build hype and direct listeners to your website and socials to see videos of your upcoming launch.
Innovative Video Marketing Trends
Your video marketing is a key aspect of your growth and reach. This year is expected to see an even bigger boom for video marketing with companies across the internet. So how can you improve your reach with video advertising? Some of the biggest trends will include:
Social Media Videos
Almost every business or company you know has social media accounts, but how well are they utilized? Customers follow brands and feel loyal when their expectations are met. Therefore, your social media video advertising should be factored into your budget since it will be one of the best ways to engage and bring in your audience.
Incorporate creative strategy into your social media ads. Some examples may be telling engaging stories, using existing customers to provide stellar feedback, or doing a quick tutorial or “how-to” to use your product or service. Utilize both vertical and horizontal views to change it up.
Short-Form Videos
Part of your video strategy should keep your videos short, bite-sized bits of information for your consumers. But unfortunately, most people lead busy lives and don’t have the time to watch a video for more than just a few minutes at a time.
TikTok and YouTube are popular platforms primarily based on just short video ads. However, you can generate entertaining and enticing video content that becomes viral.
Developing a method to integrate into your videos is vital – have your marketing teams get together and see what details can fit into thirty seconds that supply a riveting presentation. A great idea of using short videos is to take your viewers “behind-the-scenes” of your business.
Live Streaming
Connection is everything in the digital world. Prospective customers love to bond with their brands and find authenticity in purchasing. Live streams pose the risk of making mistakes, but they show relatable content.
Covid-19 took away a lot of interactions in person, and virtual live streaming has helped bridge that missing aspect in people’s lives. With real-time videos, brands are provided an opportunity to connect more directly with their audience, growing their reach and making a presence. Some examples of live streaming could be to showcase a quick update about your business, tell a story, or host a live Q&A session.
Create Your Strategy and Stay Consistent
Developing an effective video marketing strategy to expand your audience will ensure that your company meets its targets. Some other tips to understand the best ways to strategize involve:
- Knowing Your Audience – understanding your ideal customers, what they are looking for, and how to help them is crucial. You should know where they are and what platforms they use to view your videos. You also should know their pain points and how to solve their problems.
- Scheduling Your Video Content – your teams should come together to identify what will help make your videos provide the best information and be engaging, interactive, and relevant, as well as how to keep them short.
- Investing in Tools and Technology – there are so many tools and helpful ways to analyze your video marketing effect and make an investment in equipment such as audio hardware or video software to provide your consumers with the best quality.
Pay attention to your SEO and analyze those results to see what is working and what isn’t. It also helps to know that even though you may create stellar videos, you must understand how to market and promote them to your audiences for a broader reach.
Know which platforms are necessary, use your email lists, website, and social media. Utilize both supportive and organic posts that are relevant and capture your customer’s attention.
Video advertisements do require a lot of patience, consistency, and effort. However, taking all these steps to create and develop strategies will certainly help your company reach its goals and establish a successful, growing future.